Self-Publishing, An Article by Author John Holt
26 Thursday Mar 2015
Written by susanfinlay
I often hear from people who want to write a book but don’t know how or where to begin. Or from people who have already written a book that’s ready for publication but don’t know how to get it published. Today I’m beginning a new blog series, Writing and Publishing Tips From Authors Around the World, to help writers.
The first author is a UK self-published author, John Holt, and he’s here to talk about Self-Publishing. His article will be posted in two parts.
Here is PART ONE of John’s Article:
SELF PUBLISHING
All right so you’ve spent months writing your epic, you’ve edited over and over again, and at last you think it is ready. Ready for what? Publication of course. Very soon you will realise that the mainstream publishers are only really interested in you if you happen to be an A-lister, or a celebrity chef, or a footballer called Rooney, or Beckham. Failing all of that it might still get signed up if your opus is absolutely world class literature. It has been professional editing (at great cost); it has been checked for continuity (at great cost); it has a throat grabbing cover professionally designed (at great cost); and you have the services of an Agent (at great cost). Then, perhaps, one of the big six might be tempted to give you a chance.
In the likely event that the invitation is not, in fact, forthcoming, then you will have to consider other possibilities. Perhaps one of the smaller publishers might be willing to give you the break you so richly deserve. I said perhaps. Sadly the chances of that happening are somewhat limited. The smaller publisher cannot afford to publish too many novels in any one year, therefore it is likely that the submissions opportunity is over for another twelve months or so. Maybe, because they are a small concern they only require books in a certain genre. So it looks as though another door may be closing on you.
Not to worry there are still the so-called vanity publishers. They will certainly publish your work, no question. The only problem is you have to pay them. When my first book was completed I very soon realised that sadly none of the big traditional publishers were smart enough to realise my potential. Then I approached Dorrance Publishing in New York. They absolutely loved my book, and could not wait to publish it. All I had to do was send them a cheque for $10000. (Yes that’s correct $10000, or £6000). Needless to say I never did work with Dorrance.
Alright Dorrance’s charges were the extreme. Other companies wanted £2400; £700; and the lowest I was quoted £400. Charges varied dependent on the services required. Services that might have included guaranteed shelf space in certain book shops; formatting; editing; radio advertising; etc. Naturally the more services you required the higher the charge.
Quite possibly, and understandably, vanity publishing may not be the answer in your case. That leaves self-publishing.
In August 2012 I decided to go down the self publish route. With sites like Lulu.com; Createspace; Smashwords; Kindle Direct; self publishing is now so easy, and cost nothing. I now have all six of my novels self published under my brand PHOENIX. I have full control over the book content, the cover, promotion, publicity, and, of course, I don’t share the royalties with anyone. The promoting is a full time job, but it has to be done. All in all, and thanks to my friends and supporters on Facebook and Twitter I am glad I made that decision.
Author BIO:
I live in Essex with my wife, daughter, and our cat who adopted us. I qualified as a Chartered Surveyor in 1966, and for many years I worked in Local Government. In 1972 I was employed as a Senior Project Manager with the Greater London Council. I stayed with them until the GLC was closed down by the Thatcher Government in 1986. I then started my own Surveying practice, carrying out property condition surveys, and preparing architectural drawings. In 2004 I had a heart attack, and lost a few clients. I finally retired in 2008.
Like many others I’m sure, I always wanted to write a novel but could never think of a decent plot. Then we had a holiday in Austria, at Lake Grundlsee. The next lake, Toplitz, had been used by the German Navy during the way, to test rockets and torpedoes. There were rumours of hidden nazi gold. This became the basis for my first novel “The Kammersee Affair” first published in 2006.
This was followed by five novels featuring my private detective Tom Kendall – The Mackenzie Dossier, The Marinski Affair, Epidemic, A Killing In The City, and Kendall. Then came “The Thackery Journal” a what if novel set during the American Civil War,
Recently I have been writing a series of novellas featuring a new private detective, Jack Daniels. To date two are available, The Candy Man and A Dead Certainty. A third, Trouble In Mind, should be available in April.
http://www.amazon.co.uk/Dead-Certainty-Jack-Daniels-Novella-ebook/dp/B00UP2S4EC/ref=asap_bc?ie=UTF8
http://www.amazon.co.uk/Kammersee-Affair-John-Holt-ebook/dp/B009LHE1E4/ref=asap_bc?ie=UTF8
http://www.amazon.co.uk/Candy-Man-Jack-Daniels-Novella-ebook/dp/B00TWCF53O/ref=asap_bc?ie=UTF8
http://www.amazon.co.uk/Mackenzie-Dossier-Kendall-Book-ebook/dp/B008U6STIQ/ref=asap_bc?ie=UTF8
http://www.amazon.co.uk/Kendall-Book-5-John-Holt-ebook/dp/B00LGZYZHW/ref=asap_bc?ie=UTF8
http://www.amazon.co.uk/Kendall-Private-Detective-Box-Set-ebook/dp/B00GRWTXHG/ref=asap_bc?ie=UTF8
http://www.amazon.co.uk/Epidemic-Kendall-Book-John-Holt-ebook/dp/B00BS9AIH2/ref=la_B003ERI7SI_1_8?s=books&ie=UTF8&qid=1427373400&sr=1-8
http://www.amazon.co.uk/Thackery-Journal-John-Holt-ebook/dp/B00EFALJCE/ref=la_B003ERI7SI_1_10?s=books&ie=UTF8&qid=1427373400&sr=1-10
http://www.amazon.com/John-Holt/e/B003ERI7SI/ref=sr_tc_2_0?qid=1427373514&sr=1-2-ent
24 Comments
Volequeen said:
March 26, 2015 at 1:24 pm
Great post, John 🙂
John Holt said:
March 26, 2015 at 2:15 pm
Glad you enjoyed it, kind
regards
John Holt said:
March 26, 2015 at 1:27 pm
Thanks for featuring me Susan – hope that people find this of interest
Susan Finlay said:
March 26, 2015 at 1:49 pm
You’re welcome, John. And thanks for the wonderful article. I’ll post PART TWO tomorrow.
Fran Macilvey said:
March 26, 2015 at 1:49 pm
Yes, thank you John. A very interesting read! Thank you, Susan, for starting a new and helpful series. xxx 🙂
Susan Finlay said:
March 26, 2015 at 1:50 pm
Thanks, Fran. I hope we’ll get an article from you, too. Would love to hear from you.
Fran Macilvey said:
March 26, 2015 at 1:55 pm
You’re more than welcome Susan!
That would be so lovely! Any hot topics in mind? xxx 🙂
John Holt said:
March 26, 2015 at 2:16 pm
Hi Fran – glad that you enjoyed it. Kind regards
Susan Finlay said:
March 26, 2015 at 2:01 pm
You can write about anything that writers might find helpful. Tips on writing a novel or non-fiction book, creating book covers, editing, publishing, staying motivated, learning how to write, critiquing, dealing with rejection, dealing with reviews, writing reviews. Anything you want.
gerrymccullough said:
March 26, 2015 at 2:56 pm
This is very interesting, John. Having gone with the small publisher option, I’ve never had to actually self publish, but I admire those, like you, who’ve learnt how to do it! Maybe some day I’ll have to – hope not, the publicity is a heavy enough burden without that!
John Holt said:
March 26, 2015 at 2:59 pm
Hi Gerry – yes it was a bit of a learning curve, especially the tax thing, which comes later.
S.L. Stoner - Sage Adair Historical Mysteries said:
March 26, 2015 at 5:56 pm
After a number of rejections from publishers, I finally got a contract offer from a well-known publisher. The terms were so bad…including promising the publisher all future work for the rest of my life . . .and the publisher taking most of the profits . . . that we went with self-publishing. It is not a bed of roses but incremental progress is being made.
John Holt said:
March 27, 2015 at 10:26 am
Thanks for your comment, and I wish you well. I’m happy enough being self published. Remember one thing – an author can get along without a publisher; but without an author a publisher is dead in the water
Ann said:
March 26, 2015 at 9:09 pm
Susan, I hope that you and John Holt will have many contributor comments on this topic. It is a discussion which is long overdue. Self publishing has a bad image, but if one compares self published books to many small press publications as well as to the output of well known publishers, there are often surprises. Every book that receives the “brand” of a recognized publisher is not a better book than every self published book and oftentimes the editing is of these conventionally published works is poor (and the hapless author puts up with it!). In our country today we have an inadequate number of truthful and qualified book reviewers and far too few quality reviewing agencies. Review “by friend” is a popularity contest, not an enhancement to better book quality. There are not enough book reviewers and there are not enough of them who willingly support quality rather than bend with the “brand” of a well known press. Reviewers who lack knowledge or the self confidence to select and recommend books by other than established presses perpetuate the often unfair negative image of self published books.
Someone should teach a class in how to promote and distribute books, a course
for authors who have the fortitude to publish their own books. And writers who publish their own books should continue to send their books to the truly critical book reviewing agencies, just in case once in a while such an agency reviews that self
published book.
Please, think of some of the worst editors you have had! Think of the editors who try to warp you message with changes because they think readers will respond to lesser ideas!!!!
There are many reasons that one should never self-publish. But there are quite a few reasons to do so, as well. The writer may find that he or she is a better publisher than others who present themselves.
Susan Finlay said:
March 26, 2015 at 10:00 pm
Thank you, Ann!
John Holt said:
March 27, 2015 at 10:32 am
Thanks for your comment Ann, I’m glad you found my piece of interest. Self publishing is now so easy, and at no cost, which is great. There are a lot of good self published authors out there. And apart from my old favourites – Alastair Maclean, Agatha Christie, Charles Dickens, I tend only to read self published authors. Of course there are downsides – Because it is so easy lots of people do it, whether they are any good or not, because certainly a lot of rubbish had also been self published. The more books self published the more competition.
Tricia Drammeh, Author said:
March 26, 2015 at 11:48 pm
Excellent post, John. Self-publishing is often the best option for an author. Like you pointed out, unless you’re already a minor celebrity, it’s unlikely a publisher will offer an attractive contract that will be a benefit to you. Self-publishing is the only way to retain complete control of your work and to publish under your own timeline. You can publish what you want, when you want, the way you want. Yes, it’s a lot of work, but well worth the effort.
John Holt said:
March 27, 2015 at 10:46 am
Hi Tricia – glad you stopped by and pleased that you liked it. I soon realised that I wasn’t going to be picked up by a mainstream publisher, and I soon realised that the so-called vanity publishers are only after your money. Steer clear of them. Wish you well Tricia
John Holt said:
March 27, 2015 at 10:52 am
One other point about self publishing is a WORD OF CAUTION. There are a lot of people out there who will be ever so willing to help you with formatting; editing; proof reading; uploading to kindle, or Lulu or Createspace; to design book covers for you, or to do a review. BE CAREFUL these people generally want your money, and charge huge fees. Most of the time you can easily do the things yourself (I do) at no cost. I do all of my own book covers; all my own editing; all of my own marketing. And I would never pay for a review. Fortunately I have a lot of friends on Facebook who have helped me, and I, in turn, have helped them.
Al Chaput said:
March 27, 2015 at 9:51 pm
I enjoyed your article, John.
John Holt said:
March 28, 2015 at 10:44 am
Thanks Al – good to see you
Jane Risdon said:
April 7, 2015 at 1:03 pm
Thanks so much for hosting John Holt, I hosted him last year over on my author blog, and it was a joy. Such a popular author and deservedly so. Thanks Susan, John talks sense. Hello John. 🙂
Susan Finlay said:
April 7, 2015 at 1:10 pm
Thanks, Jane!
Jane Risdon said:
April 7, 2015 at 1:30 pm
Pleasure. 🙂